A Movement To Reform Fashion
1/21/21 – Adidas has failed to Keep Workers Safe. The company has not responded to PayUp Fashion regarding our demands that brands contribute to the Severance Guarantee Fund for laid-off garment workers and contribute 1% of net revenue towards direct relief for garment workers impacted by the pandemic. Like many other large brands, Adidas is a signatory to the ILO Call to Action, which promised eleven months ago to “protect garment workers’ income,” but the Call to Action has to date released a staggeringly insufficient sum of money to garment workers (less than $200 million to just four countries) and is in no way a satisfactory response to this crisis.
12/20/20 – Adidas posts $682 million in earnings for Q3 of 2020, joining the ranks of brands who have turned profits during the pandemic while garment worker wages have dropped by 21% and 77% have faced hunger since the start of the pandemic. We are asking brands like Adidas to #ShareYourProfits with garment workers by contributing to direct relief for garment workers and chipping in #tencentsmore per garment into a Severance Guarantee Fund for laid-off workers. Read more about Keep Workers Safe and our 7 Actions.
4/14/20 – According to the Worker Rights Consortium tracker, Adidas has committed to #PayUp by paying for all orders placed prior to the pandemic in full and on time.