A Movement To Reform Fashion


4-14-20 – According to the Worker Rights Consortium tracker, Adidas has committed to #PayUp by paying for all orders placed prior to the pandemic in full and on time.


1-21-21 – Adidas has failed to Keep Workers Safe. The company has not responded to PayUp Fashion regarding  our demands that brands contribute to the Severance Guarantee Fund for laid-off garment workers and contribute 1% of net revenue towards direct relief for garment workers impacted by the pandemic. Like many other large brands, Adidas is a signatory to the ILO Call to Action, which promised eleven months ago to “protect garment workers’ income,” but the Call to Action has to date released a staggeringly insufficient sum of money to garment workers (less than $200 million to just four countries) and is in no way a satisfactory response to this crisis.

12-20-20 – Adidas posts $682 million in earnings for Q3 of 2020, joining the ranks of brands who have turned profits during the pandemic while garment worker wages have dropped by 21% and 77% have faced hunger since the start of the pandemic. We are asking brands like Adidas to #ShareYourProfits with garment workers by contributing to direct relief for garment workers and chipping in #tencentsmore per garment into a Severance Guarantee Fund for laid-off workers. Read more about Keep Workers Safe and our 7 Actions.


8-18-21 – In alignment with its commitment to the Transparency Pledge, Adidas discloses all of its tier 1 cut and sew factories. The company thus receives a yellow slash for its progress towards Go Transparent.

To receive a “YES” for Action 3 on the PayUp Fashion Tracker, Adidas must a) additionally disclose its tier 2 (fabric mills), tier 3 (fiber and yarn producers) and tier 4 (raw materials) suppliers; b) disclose the wages of the lowest-earning workers at each factory and c) share audit and remediation reports publicly, and make these findings available to the garment workers in the audited factories.


10-11-21 – Adidas signs onto the new International Accord on fire and building safety, agreeing to individual brand accountability, an independent Secretariat to oversee the Accord, and expansion into new garment-producing countries. For their commitment, they get a yellow slash under Sign Enforceable Agreements to indicate they’ve met some conditions of this demand. They are also on the positive side of our Accord Tracker.


California’s Garment Worker Protection Act (SB62) 

7-21-21 – Adidas is part of an industry association, the AAFA, that has come out in opposition to California’s Garment Worker Protection Act, which aims to end poverty pay and wage theft in California’s garment industry. Upon reaching out to Adidas, the company told us that Adidas “are not involved or engaged in any lobbying related to this proposed legislation.” While this statement indicates that the AAFA opposition does not reflect wider industry sentiment, AAFA is in fact lobbying against this bill on behalf of its membership. What’s more, Adidas did not join Patagonia in stating clearly that it’s not in opposition to this bill, which is alarming and disappointing.

Mandatory Human Rights Due Diligence (mHRDD)

7-1-21 – In September of 2020, Adidas joined 25 other companies, businesses associations and initiatives to make a joint call for EU-wide mandatory human rights and environment due diligence legislation.





Brand Meets Some Conditions

Pending Brand Action

Brand meets some conditions

Pending Brand Action

yield sign Worrying Developments