This week, the viral #PayUp movement passed 3,000 signatures on its PayUp Fashion road map to reform the industry, and sent an equal number of customized messages to brand executives demanding they make garment worker justice a priority moving forward. #PayUp was in the news multiple times, as well. Ecotextile News wrote about the campaign in a piece about brand responsibility under the new wave of coronavirus lockdowns. “Brands and retailers are being urged to show more compassion for the people who make their clothes as leading European nations re-enter lockdown against a second wave of the coronavirus pandemic.” Read the full story here.
The website Fast Fashion Therapy mentions the #PayUp campaign this week as an antidote to greenwashing. “Using our voice, even in the smallest way, can have a real impact too,” they write, describing how the campaign pressured brands to fulfill their commitments to garment workers. “Over lockdown with many brands refusing to pay garment factories for orders and a lack of options in terms of protesting physically, many people took to social media to support campaigns led by Clean Clothes Campaign and Labour Behind the Label to place pressure on these brands to #PayUp. Although tagging a brand in an activist post or commenting on their posts when they try to show off their sustainable and ethical credentials can seem tiny, brands can’t ignore thousands of people doing it. And some of those brands listened to this action with Gap and Levi’s changing their minds and paying up.” Read the full story here.
Likewise, KeiSei Magazine writes about greenwashing this week, talking about how to suss out the human rights impact of what we wear. “The recent #PayUp campaign, by non-profit Remake, for instance, highlights the disregard for workers’ rights in fashion. As the pandemic forced shops to close globally, big brands cancelled and refused to pay for completed orders from factories.” Read the full story here.
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