Fashion United‘s Simone Preuss covered the launch of the PayUp Fashion initiative, writing “In March of this year, US-based NGO Remake together with partnering organisation and labour activist and founder of the AWAJ Foundation, Nazma Akter, launched the #PayUp initiative that urges international brands and retailers to honour their commitments and pay suppliers for in-production orders at the earliest.” [Editor’s note: #PayUp was a coalition effort. Read the Backstory here]
Preuss also writes about the #PayUp campaign’s successes: “The movement has gone viral and garnered the support of more than 272.000 citizens, unlocking an estimated 1 billion US dollars for suppliers in Bangladesh and 22 billion US dollars globally. However, going forward, further commitment is needed.”
“While #PayUp is one of the most successful labor rights campaigns in the history of the fashion industry, our work is not done. We are just getting started! Many brands and retailers still refuse to #PayUp, and fashion’s most essential workers remain on the brink of starvation and homelessness. Post Covid-19, going back to business as usual is not an option. For us to feel good in our clothes, fashion’s most essential workers must be paid fairly and have safety and security at work,” says Katerina Caspelich, director of marketing at Remake, in an email to FashionUnited.